What are 3 big AI Shifts in the midst 2026?

AI is leaving the “wow” phase and entering the “prove it” phase. Many companies are about to realize their strategy was built for demos, not reality. In other words, AI is growing up. It’s time to move on from the hype toward the hard tradeoffs. What are 3 big AI shifts?

• Magic to Money 
• Demos to Deployment 
• Capabilities to Consequences

For the past few years, AI has lived in the realm of spectacle—impressive demos, viral moments, and “did you see what it can do?” reactions. That phase is ending. What’s replacing it is more grounded, more valuable, and a lot less comfortable. 

AI is shifting from magic to money, demos to deployment, and capabilities to consequences. Let’s examine these more fully.

Magic to Money

The novelty is wearing off. Organizations are no longer impressed that AI can generate content, write code, or analyze data. People are asking whether it actually drives revenue, reduces cost, or creates a defensible advantage. This is where many AI initiatives encounter friction: what initially appears magical, struggles when tied to real business metrics, messy data, and existing workflows. A current challenge is proving consistent, measurable ROI, not just isolated wins and talk.

Demos to Deployment

We’ve all seen the polished demos. But deploying AI into production is a different game entirely. Integrations, governance, reliability, edge cases, and user adoption quickly surface. The gap between “it works in a demo” and “it works every day in real life” is where most efforts stall. The winners are no longer the ones with the flashiest models, but rather those who can operationalize them at scale. A current challenge of getting to “real life” is bridging the last mile from prototype to dependable, repeatable execution.

Capabilities to Consequences

As AI capabilities grow, so do concerns about accuracy, bias, job displacement, environmental cost, security, and trust. Leaders are increasingly forced to weigh not just what AI can do, but what it should do and what risks they’re willing to accept. The conversation is shifting from innovation to responsibility, often faster than organizations are prepared for. A current challenge is how to manage risk and accountability without slowing innovation to a crawl.

What shifts are you seeing, and what challenges are you facing in getting to the full usage of AI?

Patterns of Resistance in your Agile Journey

Resistance is a common reaction to a change initiative. As organizations attempt to grow or improve, it must change. Change can occur for many reasons. When moving to an organization that is embracing Agile, there is often a need for a significant culture change since Agile is effectively a culture change.

Agile brings about a change in mindset and mechanics, which affects both employees and customers. Whereas change can create new opportunities, it will also be met with resistance.  Agile change really isn’t any different than any other culture change, ergo the resistance will have similar patterns.  There are many reasons for resistance. Here are some of the patterns:  

Here we go again! It is comforting when things remain the same. Employees have seen change efforts come and go without any true commitment and may attempt to wait the new ones out.

• What can you do?  The commitment to change must be clearly stated.  The change initiate must be treated as a program, with clear motivations and rewards for change.

Fear of the unknown.  Change is often defined by a journey into the unknown and it natural to resist what we don’t understand.  For most, it is unclear what the change will entail.  

• What can you do?  Leaders should provide a vision of what the new world will look like 

Lack of communication. Employees need to know what is occurring to them. As information trickles down from the top, the message can be lost.

• What can you do? Plan for continuous communications at all levels is important.  Include various communication channels and messages from as many champions as possible. 

Change in roles. Some employees like to retain the status quo and do not want to see their roles changed. When roles are vague, some don't know where they fit in the new culture, making them feel excluded. When they have no say in their new roles, they can feel alienated.

• What can you do? Discuss the role changes with employees.  Give them time to adapt to the roles or give them time to try new roles.   

Competing initiatives. Introducing an agile initiative when there are already multiple initiatives occurring can lead to employees feeling overwhelmed, causing them to resist. Hardly an auspicious start!

• What can you do?  It is important for management to prioritize initiatives and focus on the higher priority ones.

Change for people, not leaders. When asked “Who wants change?”, everyone raises their hands. But when asked, “Who wants to change?”, no one’s hand goes up.  This can be particularly true with leaders.  Leaders want change to occur within their teams but are not particularly interested in changing themselves and this may be been prevalent in past change initiatives.  

• What can you do? Acknowledge the change that the leaders must make and convey the leaders’ commitment to change. 

New management's need to change something. New leaders often feel they must show they are action-oriented. They may reason that the change that worked in their previous company should work here. Some know their term is short, so they are not interested in long-term change. Some are unaware of what it takes to affect culture. Employees who are used to this scenario may resist. 

• What can you do?  Avoid what may appear to be random changes.  Ensure the Agile change is aligned with better business outcomes and not just to do Agile. 

It will not always be possible to identify and manage all types of resistance.  However, it must be treated as a real and tangible activity.  It is better to start addressing resistance to change in a pro-active manner. The more you review and enact the "What can you do?" tips, the more likely you will increase your changes of a successful Agile change (or any culture change).   

Benefits of Agile Coaches for your Agile Transformation

Many companies begin their introduction to Agile by trying it on a project or two.  If they believe they have ‘enough’ success with Agile, then typically more projects deploy Agile.  The challenge is that at some point the company is unclear on what level of Agile deployment has occurred and what type of Agile is really being adopted.  Senior Management may hear things like “we are Agile” and not really sure what that means.  Worse yet, because of the inconsistency of understanding Agile, some teams will say things like, “we don’t need to document anything because we are Agile”, other teams will say “we don’t need any management support because we are self-organized”, while others will say “we can’t tell you what we’re building until the end of the project because we are using Agile”.  Now what do you do? 

This becomes even more challenging when the company begins to realize the amount of effort they are haphazardly spending on Agile adoption.  Sometimes the company learns that they are spending twice for the same thing like training and/or tools and often overspending because they are not leveraging the volume discount strength of the whole company.  This is particularly relevant to medium and large companies.  

Whether you realize it or not, when you have multiple teams heading in roughly the same Agile direction, you have already embarked on an Agile transformation.  So the question is, do you want to let the change occur in an unorganized and ad hoc manner or do you want to manage that change in an organized way and gleam the most benefit from the effort.

I do not believe there should be a prescriptive way to deploy Agile.  However, there needs to be some way to ensure the teams are working on the highest customer value work. An enterprise level approach can help.  This ensures that the company reduces the muda (a.k.a., waste), leverages and reuses what it can, and ensures all teams are building the highest customer value work.      

When you find yourself in the situation where there are many in your company wanting to adopt a certain tool, process, method, and/or culture, or if it is already happening in an ad-hoc manner, it is highly recommended to initiate an organized approach to the enterprise change.  In Michael Spayd’s “Evolving Agile in the Enterprise: Implementing XP on a Grand Scale”, he recommends that an “effective Change team” is established.  In my experience, seasoned Agile Coaches and/or an Agile enterprise leadership team provides significant leadership for the change effort.  The Agile Coaches/Agile leadership team (aka, change team) provides the framework for the enterprise but still allows for adaptability and decision-points by the teams so they feel ownership of their working process.

The Agile enterprise leadership team should include talent that has experience in Agile enterprise change such as seasoned Agile Coaches and those who have organizational level change experience.  Some members can be matrix-ed in from internal organizations.  They should function as a team and can be distributed according to the areas within the organization that they will support.   It is often best to bring in either full-time regular talent or external long-term consultants to ensure that they don’t just make recommendations, but live through the challenges of the change as they help product teams, senior management, and others.

What are some of the benefits of Agile coaches and/or Agile enterprise leadership team?  This leadership can help you establish and manage the following: 

• Agile Vision - create a vision for where you can go.  A strong Agile coach has been to where you want to go. Without this experience, a company may never get there.  This may include a focus on the Customer to build the right thing and on the Employees to build the thing right" or similar.  By having a central Agile leadership team to focus you, you can better gain buy-in or at least get folks to understand why you are going in this direction.   
• Agile Transformation Roadmap - identify common activities to help a product team come up to speed with Agile.  This includes establishing a set of “ready for deployment” materials to help teams get ready for the change to Agile.  By having Agile Coaches help you, it will save time and effort from each product team having to figure out the adoption activities themselves
• Agile framework and practices - collaboratively establish an adaptable set of Agile methods and practices with the rest of the organization.  By having central Agile leadership coordinate this, it will save time and effort from each product team having to establish Agile methods and practices, although they will need to tailor them for their specific team. 
• Agile terminology – establish a common working language for Agile so that members from across the organization can communicate and interact effectively with each other.  By having central Agile leadership establish this, this reduces the miscommunication issues that will arise across the organization regarding various and sundry definitions of Agile terminology.   
• Agile training – establish a common set of Agile Training aimed at various levels of the organization (e.g., Scrum Team, Scrum Masters,  Product Owner, Middle Mgt, Senior Mgt).  By using a managed training deployment approach via the central Agile leadership team and education group, we will have consistent training and can get a better understanding of who has and hasn’t been trained.  By providing an in-house training approach, this reduces the cost of utilizing multiple vendors.  This increases common Agile understanding across the organization and product teams.
• Agile Communities – establish a common organizational Agile website with links to internal and external Agile communities.  Having the central Agile leadership team establish and support this, ensure that there is a managed approached to sharing online Agile related information and resources (framework, practices, etc.) across the company site that is kept up-to-date.    
• Agile Coaching - A key aspect of the leadership team is to provide Agile Coaching via the Agile leadership team to projects/product teams across the enterprise.  They may start with a small core of dedicated Agile Coaches and then can leverage existing Agile talent across the enterprise in establishing an Agile Coaching Circle.  Coaching significantly reduces the effort involved with “correctly” getting a team to adopt Agile and more importantly ensures they do not regress into their old traditional habits. 
• Agile Adoption measures – establish a common and reasonable set of adoption measures to see what progress is being made in the Agile adoption within the company.  By having the Agile leadership team manage this, we have common adoption measures to ensure that the leadership team and product teams are meeting the organization objectives for Agile adoption.  Senior management can more readily get a pulse of the Agile status across the organization.
• Agile Challenges Point of Contact (PoC) – establish a central point to manage Agile related challenges and issues.  This would include website, email PoC and the establishment of an Agile FAQ.  The benefit to having a go-to centralized Agile leadership team to manage this is that they can both become aware of these issues and then resolve the issues and challenges before they cause an impact.
• Agile Vendor Liaison PoC – utilize the Agile leadership team to become the PoC for managing the company relationships with the various Agile vendors.  By using a central Agile leadership team ensures that the organization or company is gaining the most leverage from the volume discounts and negotiations for Agile related materials and tools.  

Finally, when employees within a company see that many are going Agile, sometimes it is comforting to see that the organization is providing support in the adoption effort.  It is even more comforting when those employees that haven’t yet gone Agile see that there is ready support for their deployment.   It is particularly problematic when the employees are seeing wide variations of “agile” being deployed some of which is not really Agile, and they wonder when the organization may provide some guidance in this matter.  Introducing Agile really is a culture shift.  If you are thinking about adopting it or already are, then it can be a benefit to have Agile Coaches and/or a centralized Agile leadership team to help you navigate to a success adoption of Agile.  

Good luck on your Agile adventure!

Note: this was originally written in 2008 with minor updates in 2012.