Sunday, March 23, 2014

Gamification for your Agile Journey

Gamification adapts game concepts to nongaming situations to engage employees and motivate them to improve their performance and achieve a beneficial behavior. It rewards employees for completing performance levels with points, badges, privileges, and sometime monetary incentives. Gamification can be deployed as one of the possible techniques to engage employees as part of your Agile Journey.

The key to gamification is that it must be driven by a clear business goal with a clear outcome.  With the context of Agile, the goal with gamification is to encourage employees to become engaged in Agile, with the outcome of ‘giving back’ to the Agile community.  While your Agile journey may start with training and coaching, you eventually would like employees acting as Agile Champions to give back and start sharing their knowledge and experience within their colleagues.

As an example, let’s say you have established an Agile Education Vision with the goal of getting employees to give back to the Agile community.  As one technique, you decide to use gamification to motivate and engage employees to become Agile Champions and give back to their local community. Let's posit five levels of Agile Champion and the points needed to achieve each level:
  • Steel: 5 points
  • Bronze: 25 points
  • Silver: 50 points
  • Gold: 100 points
  • Platinum: 250 points

By achieving certain levels, a precious medal badge is earned which the employee can add to their signature line and receive an award to support the behavior, both to recognize this achievement. The vision lays out the following education elements, together with the points earned by completing each one:
  • Take the online “Agile Overview” for awareness: 5 points
  • Attend Scrum Master, Product Owner, team, or manager training per your role: 20 points
  • Take a variety of short online courses such as “How to Write User Stories” to build skills: 5 points each 
  • Attend a 45-minute seminar/webinar on various Agile topics such as “Lessons Learned from Sprint Retrospective” to understand process: 5 points each
  • Write an internal blog article and share with the internal Agile community: 25 points
  • Create and present a webinar and share with the internal Agile community: 50 points

Notice that by taking the “Agile Overview,” the participant immediately becomes Steel level. This gets them into the game which may motivate them to keep playing. Also notice that the bigger point items promote giving back to the internal Agile community. This preferential valuation aligns with the goal of giving back while building their Agile knowledge along the way.

If you use gamification, ensure the achievement is real, that it helps the employee with their work, and is aligned with your Agile goals.  Finally, please remember that gamification is just one technique within your Agile toolkit in building an Agile community and having a successful Agile journey. 

PS - to read more about how Gamification can help you in your Agile journey, consider reading Chapter 16 of the new Agile book entitled Being Agile.