Many Agile implementations tend to focus on the roles inside an organization – the Scrum Master, Product Owner, Business Owner, Agile Team, Development Team, etc. These are certainly important roles in identifying and creating a valuable product or service. However, what has happened to the Customer role? I contend the Customer is the most important role in the Agile world. Does it seem to be missing from many of the discussions?
While not always obvious, the Customer role should be front-and-center in all Agile methods and when working in an Agile context. You must embrace them as your business partner with the goal of building strong customer relationships and gathering their valuable feedback. Within an Agile enterprise, while customers should be invited to Sprint Reviews or demonstrations and provide feedback, they should really be asked to provide feedback all along the product development journey from identification of an idea to delivery of customer value.
As you look across your Agile context, are customers one of your major Agile roles within your organization? Are they front and center? Are customers an integral part of your Agile practice? Are you collecting their valuable feedback regularly? If not, it may be time to do so.
I think this article will fully complement you article. PLease continue publishing helpful topics like this. Regards, from Always Open CommerceReplyDelete
Mario, Glad to see you are still focusing on the Customer. As you know all projects begin with the business needs and are clustered into Agile iterations. We've had these conversations in the past and they keep coming back as an undone portion of the project that holds the project together with very little effort. Facilitated discussions will keep the business needs in synch with the development effort. Hope all is well - Tom AdrianReplyDelete
Customer is indeed an important aspect in agile product development methodologies. Focusing on the customer can greatly help enterprises in developed robust agile methodologies which can easily improve ROI & business productivity.ReplyDelete