What are 3 big AI Shifts in the midst 2026?

AI is leaving the “wow” phase and entering the “prove it” phase. Many companies are about to realize their strategy was built for demos, not reality. In other words, AI is growing up. It’s time to move on from the hype toward the hard tradeoffs. What are 3 big AI shifts?

• Magic to Money 
• Demos to Deployment 
• Capabilities to Consequences

For the past few years, AI has lived in the realm of spectacle—impressive demos, viral moments, and “did you see what it can do?” reactions. That phase is ending. What’s replacing it is more grounded, more valuable, and a lot less comfortable. 

AI is shifting from magic to money, demos to deployment, and capabilities to consequences. Let’s examine these more fully.

Magic to Money

The novelty is wearing off. Organizations are no longer impressed that AI can generate content, write code, or analyze data. People are asking whether it actually drives revenue, reduces cost, or creates a defensible advantage. This is where many AI initiatives encounter friction: what initially appears magical, struggles when tied to real business metrics, messy data, and existing workflows. A current challenge is proving consistent, measurable ROI, not just isolated wins and talk.

Demos to Deployment

We’ve all seen the polished demos. But deploying AI into production is a different game entirely. Integrations, governance, reliability, edge cases, and user adoption quickly surface. The gap between “it works in a demo” and “it works every day in real life” is where most efforts stall. The winners are no longer the ones with the flashiest models, but rather those who can operationalize them at scale. A current challenge of getting to “real life” is bridging the last mile from prototype to dependable, repeatable execution.

Capabilities to Consequences

As AI capabilities grow, so do concerns about accuracy, bias, job displacement, environmental cost, security, and trust. Leaders are increasingly forced to weigh not just what AI can do, but what it should do and what risks they’re willing to accept. The conversation is shifting from innovation to responsibility, often faster than organizations are prepared for. A current challenge is how to manage risk and accountability without slowing innovation to a crawl.

What shifts are you seeing, and what challenges are you facing in getting to the full usage of AI?

Hiring for the Culture of your Future

As an Agile Consultant, I occasionally help companies hire for talent as I’m transforming companies (e.g., an Agile transformation, business transformation, digital transformation or similar). When I’m helping with interviewing or hiring talent process, the interviewers circle back together to discuss the candidate. I often hear things like “They don’t seem to fit our culture”. Sometimes, there is a question built into the interview questionnaire asking, “Are they a cultural fit?”. 

When a company is satisfied with their culture, I can understand that you would align with the concept of hiring for cultural fit.  However, when you are working through an agile, business, or digital transformation, this implies that you are also transforming to a different culture with new ways of working. When you say “hire for a cultural fit” it needs to be to the new culture that you want.

For example, if the culture is more command and control where work is prescribed upfront, then the work culture tends to be very individual driven (I have been assigned my task and I will work on it) with little feedback is asked for (do the work and get it done by the deadline). If you are transforming to Agile ways of working, you need a much more collaborative and team-oriented culture where people are pairing up on tasks, helping each other, and where feedback is expected. Hiring for the former (command and control type culture) will not help you get to an agile culture of collaboration.  

If you are going through any type of transformation as a company, include a theme or work on re-evaluating the hiring process. Take a look at your standard interview questions and adapt them for the culture that you want. Also, describe the type of people that will fit your future culture (e.g., collaborative, team-oriented, etc.) and share this with the interviewers.  This will help embed your current culture with the people that will support the culture you desire for the future.    

Embracing Agile in Tunisia

In October, I had the honor of being the keynote at the first Agile conference in Tunis in the past 4 years (generously sponsored by Vistaprint).  While I was grateful for the opportunity, seeing the number of the attendees from different fields highlighted the attention that Agile was getting in this growing Tunisian economy.  I was impressed by the quality of the professionals and students that attended, coming from a range of companies, government agencies, and universities.
 

My keynote was entitled the “Foundations and Future of Agile”.  You can watch the session here. I started my session by asking the question, “Who do you want to be.”  The intent was to get the audience to consider if they can be more than who they are today and make a commitment to Agile as they approach the future.  I followed this up with, “Who do we want Tunisia to be”?  I provided a vision on how Tunisia can be the pride of Africa. I challenged the participants to become the leaders in Agile and the customer value drive mindset.

To begin the “foundation” portion of my session, I focused on the Agile Values and Principles.  I find that too many companies lead with mechanics and forget the mindset of embracing the values and principles.  Leading with the mindset will remind people why they are doing agile in the first place.  As I shared each principle, one at a time, using a roman voting technique I asked attendees if they believed in each principle. I was pleased to see that there was a strong belief in embracing the principles.  This bodes well for their ability to apply Agile methods and practices and the future of Tunisia. 

As I moved into the “future” portion, I shared the importance of becoming customer value-driven.  I suggest that Agile shouldn’t be done for agile’s sake but instead the goal should be to build a customer value-driven engine. It is the customer who we are serving and who we want to make successful.  As they succeed, so will our business.  I shared the modern concepts of the enterprise kanban, customer value canvas, cost of delay, story mapping, and customer feedback loops.  I wove in the discovery mindset including incremental thinking, psychological safety, and, self-organizing teams.
  

I ended the session by asking again, “Who do you want to be? What is your role in building a greater Tunisia?”  With such potential in the audience from everyone I met, I can understand why some companies are already setting up development centers in Tunis such as Vistaprint.  I ended with asking all of the participants to make a commitment to explore in more detail one of the Agile concepts or mindset elements they learned today.  Almost everyone’s hand went up.  This will help make for a better future in Tunisia. I’m looking forward to it!

Note: In addition to my session, the conference included a session by Antonio Gonzalez on “The Role of an Agile Leader” and by JP Beaudry on “The Vistaprint Agile Journey”. Special thanks to Nawel Lengliz and Rahma Arfa for coordinating such a great event and to Walid Abdelaziz for sponsoring the event!  

How Agile is creating a new Horizon for HR

A collaboration by Amy Jackson and Mario Moreira

Gone are the days of certainty.  In order to stay competitive companies must constantly innovate, adapt to changing market conditions, and deliver value to their customers faster than ever before.  As a result, many organizations are embracing Agile principles and practices, which are highly collaborative, iterative and focused on delivering maximum value to customers. 

As Agile adapts organizations, so must Human Resources (HR) adapt.  HR is poised to become leaders in the Agile transformation.  From an organizational change perspective, HR can facilitate and improve organizational agility by crafting programs that improve collaboration, ownership, adaptability, speed, and customer focus.  This can include:

• Continuous Learning – determine the appropriate Agile learning path for your teams.  For those just starting out, introduce the Agile Values and Principles and make parallels to the culture and behaviors your organization values. 
• Adapting Leadership - rethink the role of the manager.  Consider moving from a command and control approach to servant leader/ coach.  Leaders should focus on coaching and removing impediments.
• Empowering Teams – teams that are given clear direction and outcomes should be empowered to determine how they will work to achieve their outcome.  This autonomy will drive higher levels of creativity and engagement, and if done right, deliver maximum value to customers.
• Adapting Performance Feedback – consider moving away from “traditional” annual reviews to more frequent feedback and faster feedback loops.  Individuals and teams can adapt more quickly and apply learnings to improve work.  Provide tools and techniques that empower employees to take ownership of their development.
• Rewarding Agile Behaviors – evaluate programs to ensure they reward the behaviors and mindset you value.  In an agile environment, teams work collaboratively, consider rewards that promote teamwork and collaboration, or recognition for continuous learning, and rewards for delivering value to customers.  A one size fits all approach may not be appropriate.
• Reshaping Talent Acquisition – hire for culture fit and mindset and make this a priority.   Working in an agile environment is not for everyone. 

In addition to focusing on programs that drive agility, HR as an organization should embrace new ways of working that reinforce the Agile Values and Principles.  First, educate yourself and don’t be afraid to experiment and try new ways of working within your HR team.  For example, if you’re considering the idea of Self-Organizing teams, consider experimenting within your team.  You will become more knowledgeable and better equipped with first-hand experience to help guide, coach and facilitate the organization in their journey to become agile. 

As you think about adapting your programs, consider using Open Space Technology.  Open Space is a great way to gather feedback, ideas and insights from your employees that can inform how you design programs for your teams.  This approach promotes collaboration.

If you plan to change or modify one of your existing programs, consider breaking this work into small increments to avoid delivering a “big bang” fully baked program which may not meet the needs of your customer.  If you plan to move away from “traditional” performance management in favor of real-time continuous feedback consider starting with one team, educate them on the value of real-time feedback and then train them on how to give and receive feedback.  Gather their feedback and iterate as needed and then begin to scale the program.

In addition, start connecting to customer value.  Consider creating a compelling purpose that is focused on customer value.  Strive to keep the (external) customer front and center by linking your programs to the value they will bring to the customer. Empower your employees to make decisions that are customer centric – this shift may mean that you change how you compensate or incentivize your employees by moving away from performance metrics that are internally focused in favor of rewarding behavior and actions that delight the customer. 

Strategic HR organizations have expertise in helping companies achieve objectives through focus on organizational culture and high-performing teams.  Given this capability there is a natural role for HR to play in an Agile culture.  HR has an opportunity to become Agile coaches and change agents.  Embrace and ready yourself for change. This may be the new horizon for HR.

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Learn more about Amy Jackson at: https://www.linkedin.com/in/amjackson/

Mario Moreira writes more about Agile and HR in his book "The Agile Enterprise" in Chapter 21 "Reinventing HR for Agile"

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