What really is an MVP in an Agile World?

There is often a bit of misunderstanding of what is an MVP (Minimum Viable Product) in an Agile context (and I contend in any context).  MVPs are meant to provide the minimal functionality or feature set that will be useful to customers.  However, to attempt to define the minimal set up front means that you know what the customer wants from the start.  How often do you know what the customer wants at the beginning?

Instead, think of an MVP as an opportunity to learn what the customer wants, loves, and needs.  It should neither be fixed nor should you be certain of what it is.  Instead it should be considered an evolving concept from which you learn what the customer wants over time based on continuous feedback.  What mindset shifts might you have to make in order to adapt to what an MVP is in an Agile world? 

The first Agile mindset shift is the MVP is a draft.  Defining an final MVP upfront is akin to big-up-front planning and claiming certainty.  Instead, you hypothesize what the minimal set of features might be as a draft, and then have a mindset and practices where you validate your assumptions and hypothesis.  You start with an adaptable idea of what might be minimal and valuable to the customer. The moment you attempt to succinctly define the set of features, you are doing a disservice to your customer. 

The second Agile mindset shift is that customer feedback is key to evolving the MVP.  It is an opportunity to learn what the customer wants, loves, and needs.  If you want your MVP to align closely to customer value, you must include continuous customer feedback loops when working on an MVP.  These can take the form of customer demos or hands-on sessions.  Customer feedback can start as early as when you are hypothesizing what is an MVP and must be part of evolving the MVP to gain a strong inspect-and-adapt mindset with the inspect coming from the customer.  Eric Reis writes that an MVP “allows a team to collect the maximum amount of validated learning about customers with the least effort.”  Customer feedback is the cornerstone to validated learning and establishing an MVP. 

So who really determines what is the MVP?  If you think the answer is you, your management, or your team, then maybe its time to Reduce your certainty and Ready your mind with the Agile mindset, discovery mindset, and Feedback loops. The right answer is the customer determines what is the MVP in Agile.  The more closely you align with customers throughout the effort, the more likely you will have an MVP that is considered valuable to the customer.