While it is commonplace to see the term “scrum” in either
Agile circles or when discussing the sport of Rugby, I have recently noticed
that the term scrum is being used in political and media circles more and more
(see three recent news articles below).
While I suspect that the usage of scrum is really coming from those
familiar with Rugby, I wonder if there are those in the media or politics that
have an affinity with those who work in Agile and Scrum related circles? What do you think?
It would be interesting to see if more and more Scrum and
Agile related terms become infused into our political, media, and other lexicon. In any case, I wish you all a very happy and
successful New Year!
- Senate in last-minute scrum for deal - http://bostonglobe.com/news/politics/2012/12/30/senate-leaders-scramble-find-formula-avoid-fiscal-crisis/tCAbkkZhesZD5cq5vdN7BJ/story.html - Dec 30
- Judges scrum over 'double-dipping' for pension - http://news.cincinnati.com/article/AB/20121224/NEWS010801/312240014/Judges-scrum-over-double-dipping-pension - Dec 22
- Chinese Media Digest includes the statement, "This media scrum should not develop into a political show" said the article..." - http://www.globaltimes.cn/content/752191.shtml - Dec 25
- Media scrum is now a Wikipedia entry - http://en.wikipedia.org/wiki/Media_scrum
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| Scrum |
Cheers to one and all!
I am studying futures studies and I started to search more facts related to Agile and Scrum from political view. From Marketing side I have had been developing this framework agile marketing since 2009. I believe that in order to fully move to the next level the politics needs to be more agile.
ReplyDeleteIt can be used in each way if someone actually knows how to apply it.This is quite sense making and at the same time helps with the growth. benefits of agile methodology gives us the way of learning things in a finer manner.
ReplyDeleteAn agile process tends to focus on iterations, and client feedback, to allow for the inevitabilty of changing requirements whereas a waterfall process tries to define all requirements up front, and tends to be inflexible to changing requirements. You can learn more about agile and scrum by referring to some free resouces (http://www.scrumstudy.com/free-resources.asp) provided by scrumstudy or by attending any agile scrum certification courses. I would personally suggest Agile Expert Certified course or Scrum Master Certification to you.
ReplyDeleteIf you want to know the difference between Scrumstudy, Scrum Alliance and Scrum.org – please visit this blog: Scrum trainning blogspot
ReplyDeleteA smallish campaign with a homemade list would not be likely to yield much of a result. To achieve anything worthwhile, a much more aggressive effort is needed. Then, the age-old value analysis applies: projected earnings = margin on total projected sales - cost of campaign.
ReplyDelete