Company Success with an Enterprise Pipeline of Ideas

The Enterprise Idea Pipeline provides you with an end-to-end view of the flow of ideas from the moment they are recorded to when they are released.  It is meant for the enterprise to respond to high value ideas the moment they came so the enterprise does not miss the idea’s window of opportunity.  

It provides three primary benefits to an enterprise.  First, it is a channel that provides an end-to-end flow of ideas from the moment they are recorded to when they are released and reflected upon.  Second, it is the enterprise level portfolio backlog of ideas.  Third, it is meant to highlight high value ideas the moment they came in so that the enterprise does not miss the idea’s window of opportunity.  

The culture needed for the Enterprise Idea Pipeline is one where the enterprise immediately considers ideas as they come in because they are based on a current problem or opportunity.  You don’t wait for the next budget cycle to consider the idea. The pipeline is a more adaptable way of managing the portfolio of work across your enterprise since ideas can be admitted anytime and feedback may adapt its priority or reshape the idea.  Also, the pipeline brings enterprise-wide visibility and transparency to the work occurring within an organization.

Before moving further, what is an idea?  An idea is something that is deemed as valuable and has yet to be created.  The moment it is recorded, it may be small or large.  Depending on its level of customer value, it may become work that is worthy of evolving into a product or service or a significant feature of each.    

The pipeline is a working example of the delivery axis focused on delivering customer value as illustrated above. As the delivery axis represents the end-to-end flow of customer value from the recording of the idea to the point where it is released and reflected upon so is the Enterprise Idea Pipeline. 

The Enterprise Idea Pipeline can be known by different names such as a portfolio backlog, enterprise kanban board, and idea pipeline. What makes them all similar is that they hold the big ideas that may eventually (or immediately) be worked on by teams.  The Enterprise Idea Pipeline acts as the parent and feeder to all product backlogs and helps you connect strategy and ideas to user stories (and even tasks) and visa-versa.  

The pipeline is primarily used in medium to large companies, when visibility is needed to make investment decisions across portfolios to better understand where the highest value work lives.  It also helps when there are dependencies across multiple products, or when ideas do not have an obvious resting place in a product backlog.  When an enterprise is small and made up of a singular product, then the product backlog acts as the enterprise idea pipeline as these are the ideas that may be included in the future of that product.  

To learn more about applying an Enterprise Pipeline of Ideas in your company so you can be more customer value driven, feel free to reach out to Mario Moreira at: https://www.linkedin.com/in/mariomoreira/

Who really is the Customer?

As straightforward as this question may seem, it engenders a wide variety of answers that tend to be murky. The real answer is clear. A customer is someone who has a choice on what to buy, external to the company, and a choice of where to buy it.  As it relates to your company, a customer pays you with money to help you stay in business by purchasing your products.  For these simple factors, engaging the customer is of utmost importance.

Most companies like to say that "customer is king" and some indeed are.  But if you ask those in a company when was the last time they actually talked to customers, many say rarely or never. As bizarre as it may sound, there are challenges that companies have in relation to engaging with customers.

The first challenge is that the term “Customer” is being applied to a number of people “internal” to the company who are not really Customers. This means they don’t pay and bring revenue to the company. Instead, they are really internal stakeholders or partners. When you incorrectly title someone a customer when they are not, then when you apply Agile, it will not really be customer value-driven as you are not using actual customer feedback to drive toward customer value.

The second challenge is that some companies do not really engage their customers to get their feedback to understand what they find valuable.  This is often for two reasons. The first is that there is pretend or arrogant certainty from those in the company on what they think is customer value so they don’t really think they need to engage with customers. The second is that the company optimizes for sticking with the plan over adapting to customer feedback. In both cases, this prevents the opportunity of gaining valuable customer feedback. 

The key to engaging customers is to gain their valuable customer input and feedback.  The input and feedback should be the basis for driving a majority of your decisions and setting the direction of the product. As you look to build a customer value-driven engine within your enterprise, the customer or more specifically, customer feedback, is the “driver” that steers the engine of customer value.  The more you incorporate the customer at the center of your company, the more likely you will have satisfied customer and greater business success.

Learn if you incorporate customer feedback with the Empty Customer Chairs technique at: 

http://cmforagile.blogspot.com/2016/03/empty-customer-chairs-illustrating.html

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Embracing Agile in Tunisia

In October, I had the honor of being the keynote at the first Agile conference in Tunis in the past 4 years (generously sponsored by Vistaprint).  While I was grateful for the opportunity, seeing the number of the attendees from different fields highlighted the attention that Agile was getting in this growing Tunisian economy.  I was impressed by the quality of the professionals and students that attended, coming from a range of companies, government agencies, and universities.
 

My keynote was entitled the “Foundations and Future of Agile”.  You can watch the session here. I started my session by asking the question, “Who do you want to be.”  The intent was to get the audience to consider if they can be more than who they are today and make a commitment to Agile as they approach the future.  I followed this up with, “Who do we want Tunisia to be”?  I provided a vision on how Tunisia can be the pride of Africa. I challenged the participants to become the leaders in Agile and the customer value drive mindset.

To begin the “foundation” portion of my session, I focused on the Agile Values and Principles.  I find that too many companies lead with mechanics and forget the mindset of embracing the values and principles.  Leading with the mindset will remind people why they are doing agile in the first place.  As I shared each principle, one at a time, using a roman voting technique I asked attendees if they believed in each principle. I was pleased to see that there was a strong belief in embracing the principles.  This bodes well for their ability to apply Agile methods and practices and the future of Tunisia. 

As I moved into the “future” portion, I shared the importance of becoming customer value-driven.  I suggest that Agile shouldn’t be done for agile’s sake but instead the goal should be to build a customer value-driven engine. It is the customer who we are serving and who we want to make successful.  As they succeed, so will our business.  I shared the modern concepts of the enterprise kanban, customer value canvas, cost of delay, story mapping, and customer feedback loops.  I wove in the discovery mindset including incremental thinking, psychological safety, and, self-organizing teams.
  

I ended the session by asking again, “Who do you want to be? What is your role in building a greater Tunisia?”  With such potential in the audience from everyone I met, I can understand why some companies are already setting up development centers in Tunis such as Vistaprint.  I ended with asking all of the participants to make a commitment to explore in more detail one of the Agile concepts or mindset elements they learned today.  Almost everyone’s hand went up.  This will help make for a better future in Tunisia. I’m looking forward to it!

Note: In addition to my session, the conference included a session by Antonio Gonzalez on “The Role of an Agile Leader” and by JP Beaudry on “The Vistaprint Agile Journey”. Special thanks to Nawel Lengliz and Rahma Arfa for coordinating such a great event and to Walid Abdelaziz for sponsoring the event!